Our IT solutions for media & entertainment

The media industry is one of the pioneers of digitalisation. The right use of technology plays a significant role in shaping the customer experience – from a scalable infrastructure for best performance to recommender systems, intuitive user interfaces and lightweight apps.

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Our IT solutions for media & entertainment

We adapt every solution to your needs!
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Successful media solutions are based on excellent IT infrastructure. We help create a media platform according to your requirements – on-premise, hybrid or in the cloud.

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As media consumption increasingly takes place on mobile devices, we develop high-performance apps that are tailored to the usage behaviour of your customers.

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Data science

We help you break down data silos and implement an overarching data strategy. Our experience with recommender systems helps you to create a better user experience through usage data.

Digitalisation in practice

Our media & entertainment case studies

EXARING AG: Development of a scalable microservice backend for the waipu.tv streaming service

EXARING AG proves that linear TV and innovation are by no means mutually exclusive. The company worked with inovex GmbH to develop the waipu.tv streaming service.


ProSiebenSat.1: Development of Big Data and Data Science Solutions

ProSiebenSat.1 is greatly interested in the specific contributions made by TV ads to the added value of the e-commerce company advertised. Exactly how many visitors visit the e-commerce website because they saw the TV ad? How much revenue is generated by those visitors proven to have come to the website from the TV ad? The challenge was that standard solutions for analysing web traffic cannot explain the correlation between TV ads broadcast (events outside the online world) and the online behaviours they trigger.


RTL Technology: Migrating and further developing the existing video-on-demand platform TVNOW

In a joint project with inovex, CBC would like to create a secure and innovative platform for the upcoming challenges in the TV / entertainment market. The aim is to move the platform to the cloud, to restructure the topics and teams and to switch to an agile way of working.


1&1 Internet SE: Developing an interview tool for creating custom websites based on cutting-edge web technologies

Website builders have been extremely popular for years, due to the fact that they allow even less tech-savvy users to showcase their ideas and businesses online and thus to considerably increase their reach. Working with inovex GmbH, 1&1, Europe’s leading webhosting service (www.1und1.info), has expanded its 1&1 MyWebsite website builder to include an innovative design service which allows customers and web designers to interact in real time.


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    Questions on digitalisation in media & entertainment

    How can we improve our digital offerings to attract more customers?

    No matter where you are in the digitalisation process, our experts can adapt to your needs. For existing digital solutions, we can modernise the infrastructure and build them to be future-proof. Media gaps between analogue and digital offerings should also be closed. We support you in implementing a multichannel strategy.

    What opportunities are there to harness or even monetise our data?

    One of the greatest challenges is to identify and break down data silos. This enables the implementation of new big data solutions that significantly improve the user experience. Recommender systems, for example, can surface the appropriate content. At the system level, algorithms can detect anomalies at an early stage and thus enable fault-free operation. Our experienced data scientists are happy to help you implement your business case.

    How can we safeguard the integrity of our digital content and systems to avoid data loss or cyberattacks?

    Cyber security is playing an increasingly important role in the media business. Data loss or even data theft can cause immense costs. Our projects therefore include developers with security expertise who can implement an appropriate security strategy upon request.