Digitalisation for the retail industry
The digitalisation of retail helps to react to the changing buying behaviour of consumers and also to fundamentally transform the purchasing, warehousing and sales processes.
Our IT solutions for the retail industryWe adapt every solution to your needs!
A modern IT infrastructure makes many core elements of digitalisation possible in the first place – intelligent data analyses, decentralised control of logistics and sales, or a multichannel strategy. We help you evaluate which system makes the most sense for your use case and take care of the implementation.
Recommender systems significantly guide the usage and purchasing behaviour of consumers, and many see this as a perquisite for a successful customer experience. We help create systems that always display the right product.
Data science is the key to digital transformation. Big data simplifies purchasing and sales processes and adds new dimensions to them – from the management of warehouse capacities to the optimisation of sales through machine learning.
We have been working successfully and trustfully with inovex on various projects for many years.
We are particularly impressed by the flexibility of the cooperation and the high level of competence of the inovex employees, who achieve a high added value with little training time.
Matthias UlrichHead of Analytics Supply Chain, Logistics and E-Commerce;
Questions on digitalisation in the retail industry
What might the digital shopping experience in stationary retail look like?
Many digital solutions can improve the customer experience. In-store apps help to find the desired products more quickly or can receive personalised offers. Finally, self-checkout at the end of shopping ensures a successful shopping experience without long queues at the till.
What advantages does digitalisation bring for the retail industry?
The purchasing behaviour of the younger and increasingly affluent generation is largely digital. Retailers can adapt this by setting up a multichannel platform, for example. In addition to a better shopping experience for customers, retailers can in particular improve their processes through data analysis. With the help of data science, they can make intelligent sales forecasts and thus optimally stock their warehouses.