Data Product Management Training Added to inovex Portfolio

Initial training dates in Cologne

(Karlsruhe, 07.02.2018) IT service provider inovex is now offering a new training course for product managers, innovation managers and business developers. The company's Data Product Management Training course bridges the gap between traditional product management and the management of innovative data products.

Course content:

Product managers are always on the lookout for opportunities to differentiate their products and to improve them for their customers. With this in mind, product managers at major Internet platforms are increasingly using machine learning and AI methods to turn their data into new products. In doing so, they are demonstrating that using data – whether in the form of standalone products or to enhance existing offerings – can be a valuable USP in the long term. The requirements of managing these new types of product are, however, very different from the requirements for managing traditional products.

This course gives the participants methods they can use to come up with ideas for their first data product and shows them how to prioritise lists of ideas. Other objectives involve testing market opportunities for data products and managing portfolios of data products. Upon completion of the course, participants should be able to implement the techniques learned in their own companies.


  • Data products: Types and business models
  • Using data products as USPs
  • The customer journey and formulating hypotheses
  • Value propositions for data products
  • Finding the problem/solution fit: Methods and examples
  • Determining the starting point and experimental design: Alternatives to off-beat algorithms
  • Developing data strategies: How to find missing data?
  • Data Value Chain: What are my current IT capabilities?
  • Feedback loops: Establishing USPs and generating training data
  • The data value matrix: Managing portfolios of data products
  • KPIs: The correlation between machine learning and business KPIs
  • Algorithms: Overview of the various algorithm types and application areas

For more information or to register for the course, please go to:

Contact inovex

inovex GmbH
Jörg Ruckelshauß
Head of Marketing & Communications
Fresnostraße 14 – 18
48159 Münster
Telefon: +49 251 275 800 00
Mobil: +49 173 3181006