inovex to Host “Product Discovery & Ownership” Meetup
Free industry event in Hamburg on 12.09.2017
(Karlsruhe, 08.09.2017) On 12.09.2017, IT project experts inovex will host a product discovery and ownership Meetup in Hamburg. All interested parties are invited to attend and to enjoy free entry, drinks and pizza while listening to useful presentations and joining in the discussion.
Two presentations will furnish Meetup attendees with real-life examples of how the agile process progresses from idea generation to finished product and will provide insights into the challenges faced by today’s product managers. The first presentation, entitled “Von der Idee zum Produkt“ [“From Idea to Product”] by Daniel Czwalinna and Philipp Holz, both from inovex, will be based on real-life experiences from inovex’s product development team. Czwalinna and Holz will describe the methods they use throughout the process, from idea generation to prototyping. They will begin by discussing tools for brainstorming and generating ideas before progressing through development using Google Design Sprints and a Value Proposition Canvas. They will then explain lean validation and prototype programming. Lastly, the presenters will discuss generating customer feedback, which they collect via prototype testing and interviews, and will provide a number of examples from current product development projects.
The second presentation is entitled “Interne und externe Herausforderungen eines Produktmanagers” [“The Internal and External Challenges Faced by a Product Manager”]. In his presentation, Lars Macketanz, Product Manager at Tesa, will report on the multi-dimensional challenges facing product management and explain the differences between B2B and B2C product management.
Time: 6:30 pm to around 10 pm
Free entry and refreshments
Head of Marketing & Communications
Fresnostraße 14 – 18
Telefon: +49 251 275 800 00
Mobil: +49 173 3181006