Big Data Platforms

In a first approximation, big data refers to the sheer volume of data produced by the world's countless IT systems. The rise of mobile devices, such as smartphones and tablets, has, over the past few years, resulted in a further explosion of sensor, geolocalisation, behavioural and social media data.

We use the term "big data" not only to describe the handling of very large volumes of data, but also to refer to the collection and processing of various types of data (web, mobile, TV, social, internal IT systems, etc.) and the extremely rapid processing of data (e.g. real-time targeting in online advertising). inovex has been an expert in big data technologies since 2009. We were one of the first IT service providers in Germany to gain specific project experience with big data, from planning to development to operating big data systems in data centres.

Case Study: Big Data at ProSiebenSat.1 Digital

Case Study: Big Data at ProSiebenSat.1 Digital

inovex used Apache's Hadoop open-source software as a basis for a complex big data solution which would analyse all the web traffic generated throughout the ProSiebenSat.1 Digital group.

Download Case Study (German)
What measurable influence does TV advertising have on online behaviour?

What measurable influence does TV advertising have on online behaviour?

How much value does TV advertising add to the e-commerce companies advertised? How many visitors go to the e-commerce website specifically because they saw the television advert? How much revenue do these visitors generate (the ones who originally visited the website because they saw the television advert)? Read more here about the project, which was presented at the BITKOM Big Data Summit.

Read more (German)

Would you like a consultation on this subject?

Call us on +49 (0)721 619 021-0 or send us an E-Mail. We look forward to advising you.

Patrick Thoma

I look forward to hearing from you!

Patrick Thoma

Head of Data Management & Analytics

About us

Our Technology Partners

inovex cooperates with a range of selected technology partners to offer our customers genuine added value: Cloudera, Elastic, Hortonworks, Liferay, MapR, Microsoft, Red Hat, Quobyte and UID.

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