The Apple and Google app stores play a key role in the unprecedented success of smartphones and tablets – and thus in the spread of the digital transformation.
Apps maximise the specific properties of operating systems and devices to provide users with the most convenient experience possible. Mobile web browsers, too, are becoming increasingly significant as interfaces, not least because just one server application is required for all platforms. Specific apps for iOS or Android, on the other hand, are installed "products" which must be technically maintained and monitored over the long term. Depending on the digital strategy involved, a web solution for mobile browsers may be a better solution. We analyse the initial situation and the goals, present the advantages and disadvantages of app and mobile web, support you in making technology decisions and develop the solution within the optimum technical setup.
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Head of Application Development