Increasingly powerful and more networked devices such as smartphones, sensors, cameras, machines and servers produce measurement data, log data and process data, while commerce and social media platforms generate records of social interactions, as well as transactions involving goods and finances.
The collection, analysis and evaluation of that data aids better and more detailed understanding of existing business models and the establishment of new, ‘digital’ business models and products. Highly scalable data management forms the indispensable basis for many processes in data science, machine learning and artificial intelligence.