But which products will be accepted by the market? And what can each company actually implement? The answers to both these questions must be redefined in the digital world. All companies above a certain size possess a large data pool. Some of these companies already have a rough idea of how they propose to use this data to add digital value, while others even have specific products in mind. There are, however, also companies which are still looking for inspiration.
Our Product Discovery offerings are designed to support all companies, regardless of their maturity level, to discover the perfect product ideas. To do this, we use a comprehensive set of methods and models which combine inspiring and analytical activities. These inspiring methods include creativity techniques, design thinking, and Google’s design sprint concept. Relevant analytical models include the data value chain, the value proposition canvas, and the data model analysis. This agile setup is bolstered by traditional product management disciplines like competitor analyses, benchmarking and business cases. We are thus in a position to work with our customers on systematically discovering the potential for new products and to evaluate that potential scientifically.
Product Discovery Toolkit
Depending on the market and maturity level of an idea or a product we use different methods:
