Product Discovery

In essence, digital transformation means that companies are adjusting to the idea of using digital or digitally enhanced products and services as a source of revenue.

But which products will be accepted by the market? And what can each company actually implement? The answers to both these questions must be redefined in the digital world. All companies above a certain size possess a large data pool. Some of these companies already have a rough idea of how they propose to use this data to add digital value, while others even have specific products in mind. There are, however, also companies which are still looking for inspiration.

Our "product discovery" offerings are designed to support all companies, regardless of their maturity level, to discover the perfect product ideas. To do this, we use a comprehensive set of methods and models which combine inspiring and analytical activities. These inspiring methods include creativity techniques, design thinking, and Google's design sprint concept. Relevant analytical models include the data value chain, the value proposition canvas, and the data model analysis. This agile setup is bolstered by traditional product management disciplines like competitor analyses, benchmarking and business cases. We are thus in a position to work with our customers on systematically discovering the potential for new products and to evaluate that potential scientifically.

Product Discovery
Product Discovery


  • Data value chain
  • Value proposition canvas
  • Value driver
  • Business models
  • Data model analysis
  • Test data generation


Inspiration and support for defining data products:

  • Combination of Google's design sprint concept and product discovery for data products
  • Design thinking methods
  • Lean startup


  • Switch to data-driven company
  • Forms of organisation
  • Agile transformation


Data products:

  • inovex Lab (students)
  • Meetups
  • Conferences
  • Blogs and other social channels
  • Cooperation with colleges/universities

Would you like a consultation on this subject?

Call us on +49 (0)721 619 021-0 or send us an E-Mail. We look forward to advising you.

Further topics:

Dr. Christoph Tempich

I look forward to hearing from you!

Dr. Christoph Tempich

Head of Consulting

inovex Blog

Dr. Christoph Tempich I 24.04.2017

Datenprodukte: 5 Erfolgsfaktoren machen den Unterschied

Sowohl in den USA als auch in Europa gibt es Überlegungen, Unternehmen stärker zu regulieren, die Daten als Grundlage ihrer Geschäftsmodelle sehen. Es gibt also offensichtlich einige Firmen, die besonders gut verstanden haben, wie man Daten monetarisieren kann. Es gibt aber auch sehr viele Firmen, die es versuchen und weniger erfolgreich sind. Daher haben wir nach den Gemeinsamkeiten erfolgreicher datenzentrischer Geschäftsmodelle gesucht und 5 zentrale Erfolgsfaktoren gefunden.

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