This training course teaches the basics of effective product management. It focuses primarily on the topics of Product Discovery and Scrum Product Ownership. The two areas can be weighted differently to suit the participant group’s needs.
Product Discovery:
We illustrate user-centred, hypothesis-based product development: the concept of “building the right thing before you build it right”. To this end, this course teaches not only the theoretical basics, but also many concrete methods and tools, such as user story mapping, lean canvas, and working with MVPs (Minimum Viable Products).
The course features a great many practical exercises to enable participants to try out the tools and methods presented in the course. This approach allows them to apply what they have learned directly to their own products after the course.
Product Ownership:
We discuss what changes when a company switches to Scrum and when working as a Product Owner. How do the day-to-day duties of a product manager change? How does agile requirements management work?
Scrum is more than a process to simply be followed. Instead, Scrum and agile involve a mindset change – not only for developers and project managers, but also – and especially – for product managers. We want to convey this mindset in a practical, tangible manner.
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