{"id":23229,"date":"2020-11-02T18:39:17","date_gmt":"2020-11-02T18:39:17","guid":{"rendered":"https:\/\/www-stage.inovex.de\/referenzen\/case-studies\/aufbau-einer-analytics-platform-fuer-hornbach\/"},"modified":"2025-11-06T08:27:07","modified_gmt":"2025-11-06T07:27:07","slug":"creation-of-an-analytics-platform-for-hornbach","status":"publish","type":"case_studies","link":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/","title":{"rendered":"HORNBACH:  Creation of an Analytics Platform"},"content":{"rendered":"<p>F\u00fcr ProSiebenSat.1 ist es von gro\u00dfem Interesse, welchen konkreten Beitrag die TV-Werbung zur Wertsch\u00f6pfung des beworbenen E-Commerce-Unternehmens leistet. Wie viele Visitors besuchen genau deshalb die E-Commerce-Website, weil sie die TV-Werbung gesehen haben?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>inovex has created a customer reviews analysis platform for HORNBACH.<br \/>\nOne of the motivations for the project was HORNBACH&#8217;s goal of analysing reviews on social platforms such as Google Maps. These reviews are provided by customers after visiting one of HORNBACH\u2019s hardware and DIY stores. They include such information as which store the customer visited, how they felt about their buying experience, etc. The aim of the analysis platform is to use anonymised data to determine how customers view their shopping experiences at HORNBACH stores. The company also wanted the analysis results to be presented visually and attractively, with the end goal of identifying potential for increasing sales.<\/p>\n","protected":false},"featured_media":22361,"parent":0,"template":"","case_studies_category":[],"customer":[472],"industry":[459],"service":[473,471],"class_list":["post-23229","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","customer-hornbach-en","industry-einzelhandel-en","service-artificial-intelligence-en","service-nlp-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analytics Platform for HORNBACH | Case Study - inovex GmbH<\/title>\n<meta name=\"description\" content=\"inovex has developed a customer reviews analysis platform for Hornbach in order to determine improvement potential for sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytics Platform for HORNBACH | Case Study - inovex GmbH\" \/>\n<meta property=\"og:description\" content=\"inovex has developed a customer reviews analysis platform for Hornbach in order to determine improvement potential for sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/\" \/>\n<meta property=\"og:site_name\" content=\"inovex GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inovexde\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T07:27:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inovex.de\/wp-content\/uploads\/2021\/03\/logo-case-study-hornbach.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.inovex.de\/wp-content\/uploads\/2021\/03\/logo-case-study-hornbach-1024x576.png\" \/>\n<meta name=\"twitter:site\" content=\"@inovexgmbh\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/references\\\/case-studies\\\/creation-of-an-analytics-platform-for-hornbach\\\/\",\"url\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/references\\\/case-studies\\\/creation-of-an-analytics-platform-for-hornbach\\\/\",\"name\":\"Analytics Platform for HORNBACH | Case Study - inovex GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/references\\\/case-studies\\\/creation-of-an-analytics-platform-for-hornbach\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/references\\\/case-studies\\\/creation-of-an-analytics-platform-for-hornbach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.inovex.de\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo-case-study-hornbach.png\",\"datePublished\":\"2020-11-02T18:39:17+00:00\",\"dateModified\":\"2025-11-06T07:27:07+00:00\",\"description\":\"inovex has developed a customer reviews analysis platform for Hornbach in order to determine improvement potential for sales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/references\\\/case-studies\\\/creation-of-an-analytics-platform-for-hornbach\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.inovex.de\\\/en\\\/references\\\/case-studies\\\/creation-of-an-analytics-platform-for-hornbach\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/references\\\/case-studies\\\/creation-of-an-analytics-platform-for-hornbach\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.inovex.de\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo-case-study-hornbach.png\",\"contentUrl\":\"https:\\\/\\\/www.inovex.de\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo-case-study-hornbach.png\",\"width\":1920,\"height\":1080,\"caption\":\"Das Logo von Hornbach\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/references\\\/case-studies\\\/creation-of-an-analytics-platform-for-hornbach\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HORNBACH: Creation of an Analytics Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/\",\"name\":\"inovex GmbH\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/#organization\",\"name\":\"inovex GmbH\",\"url\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.inovex.de\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/inovex-logo-16-9-1.png\",\"contentUrl\":\"https:\\\/\\\/www.inovex.de\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/inovex-logo-16-9-1.png\",\"width\":1921,\"height\":1081,\"caption\":\"inovex GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inovex.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inovexde\",\"https:\\\/\\\/x.com\\\/inovexgmbh\",\"https:\\\/\\\/www.instagram.com\\\/inovexlife\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/inovex\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC7r66GT14hROB_RQsQBAQUQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Analytics Platform for HORNBACH | Case Study - inovex GmbH","description":"inovex has developed a customer reviews analysis platform for Hornbach in order to determine improvement potential for sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/","og_locale":"en_US","og_type":"article","og_title":"Analytics Platform for HORNBACH | Case Study - inovex GmbH","og_description":"inovex has developed a customer reviews analysis platform for Hornbach in order to determine improvement potential for sales.","og_url":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/","og_site_name":"inovex GmbH","article_publisher":"https:\/\/www.facebook.com\/inovexde","article_modified_time":"2025-11-06T07:27:07+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.inovex.de\/wp-content\/uploads\/2021\/03\/logo-case-study-hornbach.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.inovex.de\/wp-content\/uploads\/2021\/03\/logo-case-study-hornbach-1024x576.png","twitter_site":"@inovexgmbh","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/","url":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/","name":"Analytics Platform for HORNBACH | Case Study - inovex GmbH","isPartOf":{"@id":"https:\/\/www.inovex.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/#primaryimage"},"image":{"@id":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inovex.de\/wp-content\/uploads\/2021\/03\/logo-case-study-hornbach.png","datePublished":"2020-11-02T18:39:17+00:00","dateModified":"2025-11-06T07:27:07+00:00","description":"inovex has developed a customer reviews analysis platform for Hornbach in order to determine improvement potential for sales.","breadcrumb":{"@id":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/#primaryimage","url":"https:\/\/www.inovex.de\/wp-content\/uploads\/2021\/03\/logo-case-study-hornbach.png","contentUrl":"https:\/\/www.inovex.de\/wp-content\/uploads\/2021\/03\/logo-case-study-hornbach.png","width":1920,"height":1080,"caption":"Das Logo von Hornbach"},{"@type":"BreadcrumbList","@id":"https:\/\/www.inovex.de\/en\/references\/case-studies\/creation-of-an-analytics-platform-for-hornbach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.inovex.de\/en\/"},{"@type":"ListItem","position":2,"name":"HORNBACH: Creation of an Analytics Platform"}]},{"@type":"WebSite","@id":"https:\/\/www.inovex.de\/en\/#website","url":"https:\/\/www.inovex.de\/en\/","name":"inovex GmbH","description":"","publisher":{"@id":"https:\/\/www.inovex.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inovex.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.inovex.de\/en\/#organization","name":"inovex GmbH","url":"https:\/\/www.inovex.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inovex.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.inovex.de\/wp-content\/uploads\/2021\/03\/inovex-logo-16-9-1.png","contentUrl":"https:\/\/www.inovex.de\/wp-content\/uploads\/2021\/03\/inovex-logo-16-9-1.png","width":1921,"height":1081,"caption":"inovex GmbH"},"image":{"@id":"https:\/\/www.inovex.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inovexde","https:\/\/x.com\/inovexgmbh","https:\/\/www.instagram.com\/inovexlife\/","https:\/\/www.linkedin.com\/company\/inovex","https:\/\/www.youtube.com\/channel\/UC7r66GT14hROB_RQsQBAQUQ"]}]}},"_links":{"self":[{"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/case_studies\/23229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":8,"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/case_studies\/23229\/revisions"}],"predecessor-version":[{"id":64818,"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/case_studies\/23229\/revisions\/64818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/media\/22361"}],"wp:attachment":[{"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/media?parent=23229"}],"wp:term":[{"taxonomy":"case_studies_category","embeddable":true,"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/case_studies_category?post=23229"},{"taxonomy":"customer","embeddable":true,"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/customer?post=23229"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/industry?post=23229"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.inovex.de\/en\/wp-json\/wp\/v2\/service?post=23229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}