{"id":23292,"date":"2021-03-12T14:33:55","date_gmt":"2021-03-12T13:33:55","guid":{"rendered":"https:\/\/www-stage.inovex.de\/referenzen\/case-studies\/data-science-fuer-prosiebensat1\/"},"modified":"2024-09-03T11:07:35","modified_gmt":"2024-09-03T09:07:35","slug":"data-science-for-prosiebensat1","status":"publish","type":"case_studies","link":"https:\/\/www.inovex.de\/en\/references\/case-studies\/data-science-for-prosiebensat1\/","title":{"rendered":"ProSiebenSat.1:  Development of Big Data and Data Science Solutions"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>ProSiebenSat.1 is greatly interested in the specific contributions made by TV ads to the added value of the e-commerce company advertised. Exactly how many visitors visit the e-commerce website because they saw the TV ad? How much revenue is generated by those visitors proven to have come to the website from the TV ad? The challenge was that standard solutions for analysing web traffic cannot explain the correlation between TV ads broadcast (events outside the online world) and the online behaviours they trigger. <\/p>\n","protected":false},"featured_media":30452,"parent":0,"template":"","case_studies_category":[],"customer":[479],"industry":[418],"service":[419,455,477],"class_list":["post-23292","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","customer-prosiebensat-1-en","industry-itk-medien-verlage-en","service-cloud-en","service-data-engineering-en","service-data-science-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impact TV advertisind on online behavior | Case Study - inovex GmbH<\/title>\n<meta name=\"description\" content=\"What measurable influence does TV advertising have on online behaviour? inovex and ProSiebenSat.1 used Big Data to answer this question.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovex.de\/en\/references\/case-studies\/data-science-for-prosiebensat1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact TV advertisind on online behavior | Case Study - inovex GmbH\" \/>\n<meta property=\"og:description\" content=\"What measurable influence does TV advertising have on online behaviour? 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