{"id":26122,"date":"2021-02-19T11:19:11","date_gmt":"2021-02-19T10:19:11","guid":{"rendered":"https:\/\/www-stage.inovex.de\/?post_type=case_studies&#038;p=26122"},"modified":"2024-08-14T10:41:13","modified_gmt":"2024-08-14T08:41:13","slug":"spotsize-ai-helps-shoe-shoppers-determine-size-for-improved-experience","status":"publish","type":"case_studies","link":"https:\/\/www.inovex.de\/en\/references\/case-studies\/spotsize-ai-helps-shoe-shoppers-determine-size-for-improved-experience\/","title":{"rendered":"spotsize: AI helps shoe shoppers determine the right size for a better user experience"},"content":{"rendered":"<p>Die Ums\u00e4tze im E-Commerce wachsen weiter und das Smartphone nimmt einen zunehmend wichtigen Part im Kaufprozess ein. F\u00fcr Kund:innen soll dabei ein Kauferlebnis entstehen, das die Vorteile von Online- und Offline-Handel verbindet. Artificial Intelligence (AI) kann dabei helfen.<\/p>\n<p>spotsize hat daher eine L\u00f6sung entwickelt, die Online-Shops das Schuhkauf-Erlebnis verf\u00fcgbar macht, das Kund:innen aus station\u00e4ren Gesch\u00e4ften kennen. Mittels einer Augmented-Reality-(AR)-L\u00f6sung \u00fcbernimmt die Anwendung von spotsize die Aufgaben der Schuhverk\u00e4ufer:innen. Mithilfe von Machine Learning vermisst das Programm per Smartphone-Kamera die F\u00fc\u00dfe der Kund:innen und bestimmt auf dieser Basis entsprechende Schuhgr\u00f6\u00dfen. Das Ausprobieren mehrerer Gr\u00f6\u00dfen entf\u00e4llt und senkt damit die Anzahl der Retouren, die f\u00fcr Shops und K\u00e4ufer:innen mit Kosten und Aufwand verbunden sind. spotsize suchte einen Partner f\u00fcr die Umsetzung der ML-Komponenten der App und hat diesen mit inovex gefunden.<\/p>\n<div id=\"c19347\" class=\"ce-textpic cf\">\n<h2>Wie digitale 3D-F\u00fc\u00dfe entstehen<\/h2>\n<div class=\"\">\n<p class=\"bodytext\">Bevor jedoch eine Segmentierung in verschiedene Gr\u00f6\u00dfen stattfinden kann, muss der Fu\u00df in ein 3D-Modell \u00fcbertragen werden. Um eine zuverl\u00e4ssige Vermessung und Gr\u00f6\u00dfenzuordnung sicherzustellen, hat inovex eine L\u00f6sung zur Bildklassifikation in das Programm von spotsize integriert. Die Objekterkennung per Smartphone ist jedoch noch ein neues Anwendungsgebiet. F\u00fcr das Projekt wurde daher ein forschender Ansatz gew\u00e4hlt, der dieser Herausforderung Rechnung tr\u00e4gt. Denn zum einen wurde die verwendete Technologie zur 3D-Objektklassifizierung bisher noch nicht ausf\u00fchrlich mit Endnutzer:innen getestet und zum anderen gibt es f\u00fcr die dreidimensionale Tiefenmessung mit dem Smartphone noch nicht viele Anwendungsf\u00e4lle.<\/p>\n<p class=\"bodytext\">Die Ausarbeitung eines Proof of Concept (PoC) war nach drei Wochen abgeschlossen. Danach folgte innerhalb von vier Monaten die Integration der L\u00f6sung. Die Aufnahmen der F\u00fc\u00dfe sollten sich daf\u00fcr durch einen Machine-Learning-Algorithmus analysieren lassen. St\u00f6rfaktoren wie Hintergrundelemente haben Deep-Learning-Modelle, die auf das Erkennen von Fu\u00dfmustern trainiert sind,\u00a0 von der Vermessung ausgeschlossen.<\/p>\n<\/div>\n<\/div>\n<div id=\"c19346\" class=\"ce-textpic cf\">\n<h2>Technologieeinsatz<\/h2>\n<div class=\"\">\n<p class=\"bodytext\">Durch die vergleichsweise neuen Technologiel\u00f6sungen, die zum Einsatz kamen, mussten anf\u00e4nglich Probleme mit den Trainingsdaten behoben werden. Anstatt auf vorhandene Trainingsdaten zur\u00fcckzugreifen, wurden eigene Modelle trainiert, um eine bessere Objekterkennung zu gew\u00e4hrleisten.<\/p>\n<p class=\"bodytext\">MLFlow wurde f\u00fcr das Model-Management und die Verwaltung der Experimente genutzt. Die Apple CoreML hat derweil die Konvertierung der Modelle auf das Smartphone \u00fcbernommen. Die Auswertungen erfolgten \u00fcber Jupyter-Notebooks.<\/p>\n<p class=\"bodytext\">spotsize hat schlie\u00dflich die Datens\u00e4tze aufgenommen und gelabelt sowie die Modelle in die App eingebaut. Sp\u00e4ter folgte eine Integration in die SAP Cloud.<\/p>\n<p class=\"bodytext\">So kann ein digitaler 3D-Zwilling des Fu\u00dfes entstehen und im Nachgang seine L\u00e4nge, Breite und H\u00f6he berechnet werden. Zudem k\u00f6nnen weitere Daten aus dem 3D-Modell ausgelesen werden.<\/p>\n<p class=\"bodytext\">Die mithilfe eines AR-Interfaces gesammelten biometrischen Daten flie\u00dfen zudem in eine Big-Data-L\u00f6sung, mit deren Hilfe zuk\u00fcnftig Schuhgr\u00f6\u00dfen noch schneller erkannt und empfohlen werden. Das System lernt und wird effektiver.<\/p>\n<\/div>\n<\/div>\n<div id=\"c19345\" class=\"ce-textpic cf\">\n<h2>Fazit<\/h2>\n<div class=\"\">\n<p class=\"bodytext\">Durch die Verwendung neuer Technologien, wie der 3D-Objektklassifizierung mit Smartphones, ist eine einzigartige AI-L\u00f6sung entstanden, die das volle Potenzial von Smartphones im modernen E-Commerce nutzt.<\/p>\n<p class=\"bodytext\">F\u00fcr die Umsetzung war es essentiell, dass flexibel auf technische Limitierungen reagiert wurde und mehrere L\u00f6sungsans\u00e4tze erforscht wurden.<\/p>\n<p class=\"bodytext\">Der final gew\u00e4hlte Ansatz war so erfolgreich, dass nun f\u00fcr die Endnutzer:innen mehr Funktionen zur Verf\u00fcgung stehen, als es vorher geplant war: anstatt einzelne Fotos ihres Fu\u00dfes zu schie\u00dfen, ist es m\u00f6glich, die Bilder des Fu\u00dfes per AR-Scan aufzunehmen. So wird die User Experience nochmals verbessert.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>spotsize has developed a solution which turns online shops into the shoe-shopping experience customers are familiar with from brick-and-mortar stores. Using an augmented reality (AR) solution, the spotsize application takes over the shoe-fitter\u2019s role. With the help of machine learning, the program uses a smartphone camera to measure customers\u2019 feet to determine the appropriate shoe size.<\/p>\n","protected":false},"featured_media":1264,"parent":0,"template":"","case_studies_category":[31],"customer":[489],"industry":[418,459],"service":[473,490],"class_list":["post-26122","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_studies_category-test-category","customer-spotsize-en","industry-itk-medien-verlage-en","industry-einzelhandel-en","service-artificial-intelligence-en","service-computer-vision-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>spotsize: AI helps shoe shoppers | Case Study - inovex GmbH<\/title>\n<meta name=\"description\" content=\"inovex supports spotsize with an augmented reality solution to determine shoe sizes. \u2605 Read Case Study here \u2605\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovex.de\/en\/references\/case-studies\/spotsize-ai-helps-shoe-shoppers-determine-size-for-improved-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"spotsize: AI helps shoe shoppers | Case Study - 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