inovex has created a customer reviews analysis platform for HORNBACH.
One of the motivations for the project was HORNBACH's goal of analysing reviews on social platforms such as Google Maps. These reviews are provided by customers after visiting one of HORNBACH’s hardware and DIY stores. They include such information as which store the customer visited, how they felt about their buying experience, etc. The aim of the analysis platform is to use anonymised data to determine how customers view their shopping experiences at HORNBACH stores. The company also wanted the analysis results to be presented visually and attractively, with the end goal of identifying potential for increasing sales.Read the 'Hornbach Case Study'