inovex has created a customer reviews analysis platform for HORNBACH.
One of the motivations for the project was HORNBACH's goal of analysing reviews on social platforms such as Google Maps. These reviews are provided by customers after visiting one of HORNBACH’s hardware and DIY stores. They include such information as which store the customer visited, how they felt about their buying experience, etc. The aim of the analysis platform is to use anonymised data to determine how customers view their shopping experiences at HORNBACH stores. The company also wanted the analysis results to be presented visually and attractively, with the end goal of identifying potential for increasing sales.
Read the 'Hornbach Case Study'
In optimising the group’s supply chain, inovex has worked with REWE’s IT subsidiary, REWE Digital. This arm of the company is responsible for all the REWE Group’s strategic online activities and aims to become the leading provider of online solutions in all REWE’s associated supermarkets and supply warehouses. These include those distribution warehouses that REWE set up specifically for their home delivery service, as well as the group’s in-store delivery and collection points all over Germany.
Read the 'REWE digital Case Study`
The IT subsidiary of dm, the chain of cosmetics and healthcare stores with the biggest sales in Germany, has more than 800 employees focused on digitalising the company’s retail operation. The emphasis is on the development of innovative solutions: for the online shop and customer and employee apps as well as for the IT infrastructure in the dm stores, distribution centres and headquarters. With a number of innovations, a key role is played by the efficient handling and analysis of large amounts of data in order to produce added benefits from the combination of data sources (Big Data).
Read the 'dm TECH Case Study'